Success For Jeremy Williams

Jeremy Williams, founder of Wclothing, a sustainable clothing brand.

Barton Peveril Sixth Form College student Jeremy Williams has successfully secured a £15,000 grant from the Mayor of London’s GO! London Programme, to launch a sustainable sportswear brand. 

Sadiq Khan, the Mayor of London, launched the capital’s biggest-ever community sports fund in the last year to help under-served and vulnerable young individuals access and enjoy sport and physical activity. Go! London aims to use sport and physical activity to empower young people to fulfil their potential by improving physical and mental wellbeing, safety, employability and community relationships.  

In the launch of the programme, the Mayor of London, Sadiq Khan, comments: 

I know the huge difference that sport can make to physical, mental and emotional well-being, and it’s vital that all young people can take full advantage of these benefits, no matter their personal circumstances. 

City Hall will work closely with our Go! London partners to seek new opportunities to support London’s youth through sport, building a better, safer, more prosperous London for all.

The former Crestwood Community School student also secured a £2,000 investment prize from the National Side Hustle Game Changer Entrepreneurial Competition, pitching in front of a Dragon’s Den-style panel in November 2023.

In a discussion with Second Year student, Jeremy delves into his business: 

I have been running a streetwear business for a while, selling my items through small-scale pop-ups. It was really all thanks to Donna Bennett*, who hosted a club to talk more about businesses and provide support. She shared opportunities with me to put my brand forward! When I heard about the GO! London Programme, I thought this would be a brilliant initiative to help the community, so I went for it.

Jeremy was also asked about his plans after College, in which he stated: 

I plan to take a gap year, and Barton Peveril has been extremely supportive. During this gap year, I want to invest all my time into my business and use this grant given by the GO! London programme before heading to university.

*Teacher of Business at Barton Peveril

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